Transforming Your Small Business’s Online Presence During COVID-19

transforming small businesses

Learn how a strong digital presence can help your small business thrive as customers spend more time indoors and online due to the COVID-19 pandemic.

Lockdowns, social distancing, and other public health measures have caused customers to think twice about venturing out of their homes during the COVID-19 pandemic. As a result, many small businesses — which have traditionally relied on grassroots marketing practices such as local foot traffic and word-of-mouth to sustain and grow their business — have struggled to remain connected to and engage with their clients.

As a small business ourselves, the team at USABAL Solutions, LLC, understands the challenges that business owners face during the COVID-19 pandemic. We’re here to help you turn those barriers into opportunities to further grow your business during this uncertain time.

Stay Connected to Your Clients

If your small business has been forced to limit or close its in-person operations due to the COVID-19 pandemic, having a strong online presence is a great way to ensure that you can still reach and engage with your clients. Your business website is your most important digital asset, so it is crucial that the content published there is up-to-date and that all technical elements work as designed. Some businesses might even benefit from expanding their websites to include innovative e-commerce solutions or virtual programming to help ensure their products continue to reach clients.

Beyond your business website, investing in a comprehensive digital marketing strategy that focuses on improving search engine optimization (SEO), expanding paid advertisements, and reaching prospective and existing clients on social media can help ensure that your business thrives not only during the COVID-19, but for many years to come. 

Generate Revenue for Your Small Business

Focusing on your small business’s online presence during the COVID-19 pandemic not only allows you to continue engaging with prospective and existing clients, but also ensures that you can keep generating revenue for your business. In fact, some small businesses might even be able to use this time to expand their reach to different audiences, resulting in an even greater return on investment.

Establishing a social media presence for your business can help you engage with clients who not only live in the local area, but also across the country or around the world. Investing the time and resources to optimize your business website for search engines can increase the likelihood of your website ranking on the first page of Google’s search results, garnering more clicks and traffic for your business. And, implementing an e-commerce solution can give clients access to your products even when they can’t visit your business in-person.  

Maintain a Polished Online Presence

If your small business is experiencing some downtime as a result of the COVID-19 pandemic, it might be the perfect time to refocus your efforts on polishing your business’s digital presence, making sure that the content on your website is accurate and up-to-date, and that the technical elements of your website continue to work as designed. While these routine practices might not seem exciting at first glance, they can be critical in helping your business retain existing clients. 

Meeting Our Small Business Clients Where They Are

As an expert in developing cutting-edge websites and comprehensive digital marketing strategies for our clients, USABAL Solutions, LLC, can work with your small business to help determine which online channels and digital products will be most effective in allowing your business to continue to thrive and expand its reach during this unprecedented time. 

We’re currently offering special pricing to small business owners coping with the challenges presented by the COVID-19 pandemic. For a limited time, our small business clients will receive 15% off existing website updates, including maintenance, fixes, and ad-hoc content updates; 20% off all website design and development services, including e-commerce solutions; and 25% off all digital marketing services, including social media, SEO, and email marketing. 

To learn more about this special and schedule your free consultation, please checkout our small business special.