What You Should Know About Changes to Facebook’s News Feed algorithm
In January 2018, Mark Zuckerberg announced that Facebook would change its news feed algorithm to favor content from friends, family, and groups instead of businesses, brands and news outlets. The news feed algorithm determines which content visitors will see first on their feeds. By default, Facebook will show posts they think the users are more […]
What You Should Know About Google’s Mobile-First Indexing
In early 2018, Google implemented their long-awaited mobile-first search indexing for their search. This is because most searchers today use mobile phones more often to find information that is important to them. Along with standard SEO practices, web administrators and designers should create or modify their websites with a mobile-first structure in mind. Google’s index […]
Web Analytics for Small Businesses: A Beginner’s Guide
A version of this article appeared in Expanding Opportunities magazine supplement published by The Daily Record in association with the Maryland Governor’s Office Small, Minority & Women Business Affairs in 2017 Web Analytics for Small Businesses If you own a small business, engaging in digital marketing with limited resources can be challenging. You may have […]
Top 4 Web Design Trends for 2019
As we reach into summer 2019, it is important to look back on web design trends. Although many web design trends take a while to reach the mainstream, they reach a critical mass of popularity Rounded Corners You may notice on your phone that most icons and text cards are designed with rounded corners by […]
8 Quick Steps to Build an Effective Content Strategy
You’ve probably heard this before: if you want your business to succeed in the digital world, you need to have a content strategy. What is content strategy? Well, at its core, it’s about reaching the right people at the right time with the right content to help you reach your business goals and bring value […]
3 Summer projects to boost your online business in the fall
Summer is a fun time for all: school is out, the beaches are packed, and people are enjoying time with loved ones and friends. Summer is also a slow time for businesses, which makes it a perfect time to prepare your online strategy for the fall and holiday season. Here are three projects you can […]