The tides of digital marketing are constantly changing, and the only way to keep up with them is to be ready to grasp innovations. The best way to make sure your business always projects a fresh and relevant image for your audience is to keep your website updated. For that website you’ve had for a…
COVID-19 has changed how people engage with websites. Explore some web design trends that can help your website continue to thrive in this uncertain time. The COVID-19 pandemic has affected nearly every area of daily life, including the ways in which users view and interact with websites. With many people spending more time at home…
Images are a powerful way to communicate online, but not every image on a website is equal. While you should take advantage of the fact that 65% of people are visual learners, you should also make sure you’re selecting quality images that will enhance–not take away from–your website. Select the right size for your quality…
When you hear the words “website usability,” you might think of technical tasks like making sure there aren’t any broken links and implementing good website security. But what it actually refers to is a user’s experience when visiting a website. Factors in a site’s usability include intuitive navigation, ease of learning the site’s interface, and…
Making your site attractive to search engines is key to driving new visitors. Here are some best practices for improving SEO. Make use of meta descriptions Most people use search engines to find an answer to a question, especially with the growth of mobile and voice search. Meta descriptions are the lines of text that…
Summer is a fun time for all: school is out, the beaches are packed, and people are enjoying time with loved ones and friends. Summer is also a slow time for businesses, which makes it a perfect time to prepare your online strategy for the fall and holiday season. Here are three projects you can…
You’ve probably heard this before: if you want your business to succeed in the digital world, you need to have a content strategy. What is content strategy? Well, at its core, it’s about reaching the right people at the right time with the right content to help you reach your business goals and bring value…
As we reach into summer 2019, it is important to look back on web design trends. Although many web design trends take a while to reach the mainstream, they reach a critical mass of popularity Rounded Corners You may notice on your phone that most icons and text cards are designed with rounded corners by…
A version of this article appeared in Expanding Opportunities magazine supplement published by The Daily Record in association with the Maryland Governor’s Office Small, Minority & Women Business Affairs in 2017 Web Analytics for Small Businesses If you own a small business, engaging in digital marketing with limited resources can be challenging. You may have…
In early 2018, Google implemented their long-awaited mobile-first search indexing for their search. This is because most searchers today use mobile phones more often to find information that is important to them. Along with standard SEO practices, web administrators and designers should create or modify their websites with a mobile-first structure in mind. Google’s index…