What is SEO? A Definitive Guide

columbia md seo

What is SEO?

SEO stands for Search Engine Optimization, a term for how your website’s performance ranks with other websites with similar content. Google currently holds most of the world’s website traffic. For your website to receive a rank, Google sends web “crawlers” to scan your content to determine the legitimacy of your website. That means your content must follow Google’s criteria for it to be considered high-quality. Having high-quality content is beneficial to SEO because it helps Google’s algorithm decide if the information you provide is relevant to what users want to see. The higher your SEO rank, the more likely your website’s link will display on the front-page of Google’s search results.

How can my business use SEO?

One common misunderstanding about SEO is that popular keywords should be frequently placed throughout the content. This technique called spamming, and while it may give your website a temporary boost in ranking, it is not an effective long-term SEO strategy. Spamming leads to poor user experience because readers will have to sift through irrelevant information to find what they need. This will cause people to leave your site and lower your SEO rank. Some keywords may even have a highly competitive value due to being the most sought-after by websites trying to increase their SEO rank. This makes it even harder to select keywords.

When it comes to SEO, focus on quality over quantity. Make sure your website’s link leads to your website. Only use keywords if it fits the message you’re trying to convey. Research popular trends and write about it. Update your blog with the latest content. Lastly, add links to other websites that are relevant to your content.

How USABAL Solutions helps you:

Not getting the results you want? Does SEO seem overwhelming to you? The thing to know about SEO is this: one solution cannot fit all. Trends come and go and Google’s algorithm changes. Don’t worry. Our staff (fluent in Chinese and English) is highly skilled in SEO Research Analysis and Content Writing. Our specialized technology identifies popular trends to suggest top-performing, low-competitive keywords. We take care to analyze human behavior to assure that your content is designed to be user-friendly. With USABAL Solutions, you never have to worry about implementing SEO solutions onto your website. Leave it to us to solve your SEO problems!